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Labeling of Beef

The Minister for Agriculture, Food and the Marine is the competent authority for the purpose of implementing the regulations governing the labeling of beef and beef products.  

Under these regulations, operators and organisations involved in the marketing of beef must label beef so as to provide consumers with the following information:

The regulations also provide for a voluntary labeling scheme whereby operators wishing to provide supplementary information on labels may only do so subject to the approval of the Department of Agriculture, Food and the Marine. 

Regulations were introduced in 2006, which extended beef labeling laws to the restaurant and catering sectors. The Health (Country of Origin of Beef) Regulations 2006 (S.I. No. 307 of 2006), require that a food business operator providing prepared beef to consumers shall not (a) advertise beef for sale or supply, (b) present it for sale or supply, or (c) sell or supply it unless the country or countries of origin of the beef is indicated at the point of advertising, presenting, sale and supply in clear legible type on the advertisement, menu or other presentation used. The regulations are being enforced by the Food Safety Authority of Ireland.

Further information can be obtained by contacting:

Meat and Milk Policy Division,
Department of Agriculture, Food and the Marine,
Kildare Street,
Dublin 2
Tel: 01 607 2880.